Discover Luma
Luma supports you in your well-being and femininity at every stage of your journey.
EN
Luma supports you in your well-being and femininity at every stage of your journey.
Platform for wellness, personal development, and digital coaching
Site accessible at: https://luma.coach
Version of April 13, 2026 — Effective upon subscription
These General Terms of Sale (hereinafter 'GTS') constitute, in accordance with Article L. 441-1 of the Commercial Code and Article L. 111-1 of the Consumer Code, the unique foundation of the commercial relationship between APPFACTORY (hereinafter the 'Provider' or 'Luma') and any adult individual wishing to subscribe to one of the subscriptions offered on the digital platform accessible at https://luma.coach (hereinafter the 'Site').
The Luma platform is a wellness application for women's personal development and relational support offering: (i) an academy of educational content in the form of articles and podcasts organized into modules and levels, (ii) a virtual coach powered by artificial intelligence named 'Elia', (iii) a community exchange space for subscribers, (iv) a daily 'Glow-Up Routine' feature, and (v) a personalized monthly progress report.
These Terms of Sale apply to the exclusion of all other conditions, particularly those in effect for other distribution channels or marketing methods.
Any subscription to a membership implies unconditional acceptance of these General Terms and Conditions by the Client.
These documents are accessible at any time on the Site and can be provided upon request.
The Provider reserves the right to modify these General Terms and Conditions at any time.
The applicable GTC are those in effect on the date of the order.
APPFACTORY — Simplified Joint Stock Company (SAS)
Share capital: 1,000 euros
Head office: 66 Avenue des Champs-Élysées, 75008 Paris, France
RCS Paris — SIREN: 942 134 289 — SIRET (head office): 942 134 289 00019
VAT number: FR01942134289
President: OCTOPUS (parent company)
Customer service email address: contact@luma.coach
Website host: Amazon Web Services EMEA SARL, 38 avenue John F. Kennedy, L-1855 Luxembourg — Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109-5210, United States
For any inquiries, the Client can contact customer service at the email address mentioned above or via the contact form available on the Site at the Contact page.
For the purposes of these General Terms and Conditions of Sale, the following terms have the meanings assigned to them below:
These Terms of Sale apply to any order placed on the Site by a Client residing in French territory or any other territory of the European Union, for strictly personal and non-commercial use.
These General Terms and Conditions of Sale are enforceable against the Client, who acknowledges having read and accepted them prior to placing their order by checking the box provided for this purpose during the payment process.
This acceptance is evidenced by a mandatory checkbox and serves as proof of acceptance of the General Terms and Conditions.
The Provider reserves the right not to contract with any person who does not meet the eligibility criteria defined herein, including the legal age requirement.
The Services offered are exclusively intended for adult individuals.
Any subscription by a minor is strictly prohibited.
In case of doubt, the Provider reserves the right to request any documentation to verify the Client's age.
These General Terms and Conditions of Sale prevail over any other contractual document, unless there is a prior written and express agreement from the Provider.
Luma is a digital platform for women's wellness and personal development.
It provides holistic support around the following themes: self-confidence, romantic and friendly relationships, femininity, daily well-being, and personal development.
The Academy is the educational core of the platform.
It is structured in modules, which are organized into levels containing several 'essentials'.
Each essential constitutes a unit of content designed to be accessible, applicable, and focused on a specific aspect of well-being or relationships.
The content is offered in article and/or podcast format.
Access to the modules is determined based on the personalized questionnaire completed by the Client during registration.
Elia is a virtual coaching agent powered by artificial intelligence technology.
It offers personalized text exchanges, advice tailored to the Client's concerns, and support available at any time.
The Client expressly acknowledges and agrees that Elia is an automated digital tool and does not constitute a psychological, psychiatric, medical, or paramedical consultation under French law.
Exchanges with Elia cannot replace professional care.
The Community is a space for exchange among platform members.
It allows subscribers to ask questions, share experiences, and support each other in a caring environment.
The Provider ensures moderation of this space under the conditions defined in Article 8 of these terms.
The Glow-Up Routine is a personalized daily wellness program offering advice, exercises, and tips tailored to the Client's profile, aimed at establishing positive and lasting habits.
The Client benefits from a personalized monthly progress report allowing them to measure the evolution of their journey and adapt their program.
The Provider reserves the right to evolve, modify, or discontinue all or part of the Services at any time, without notice, as long as these modifications do not substantially alter the nature of the subscribed Services.
In case of substantial modification, the Client will be informed by email with reasonable notice.
To subscribe to a Subscription, the Client must: (i) be a legally competent adult under French law; (ii) have a valid email address; (iii) have a payment method accepted by the Site; (iv) have read and expressly accepted these General Terms and Conditions.
Subscription occurs according to the following successive steps:
An order is only definitively recorded and the contract concluded after payment confirmation by the Client's bank.
Creating an Account is mandatory to access the Services.
The Client agrees to provide accurate, complete, and up-to-date information upon registration and to keep it updated.
The Client is responsible for the confidentiality of their login credentials and any activity carried out from their Account.
Any fraudulent use of the Account must be reported immediately to the Provider.
The Provider reserves the right to refuse or cancel any order from a Client with whom there is a dispute regarding the payment of a previous order or in case of suspicion of fraud or misuse of the Service.
As of the effective date of these General Terms and Conditions, the Provider offers the following fixed-term subscription offers, corresponding to unlimited access to the entire Luma platform for the chosen duration:
These offers are automatically renewable at their expiration for a duration and price identical to the initial subscribed period, and can be canceled at any time by the Client without fees or notice.
Prices are inclusive of all taxes (TTC), in euros, at the VAT rate applicable on the date of the order.
The Provider reserves the right to offer limited-time promotional offers, including price reductions or free trial access.
These offers are granted subject to the conditions specifically mentioned on the Site at the time of their presentation and cannot be combined with each other unless expressly stated otherwise.
Promotional prices do not constitute an acquired right for future orders.
The Provider reserves the right to change its prices at any time.
Price changes do not affect ongoing subscriptions, which remain governed by the pricing conditions accepted at the time of subscription.
Unless explicitly stated otherwise, all offers include unlimited access to all features of the platform (Academy, Elia, Community, Glow-Up Routine, Monthly Assessment) for the duration of the subscribed Subscription.
Payments for orders are made online, at the time of subscription, using the secure payment methods offered on the Site (Visa, Mastercard, or any other payment method indicated at the time of payment).
Financial transactions are carried out via an authorized payment service provider ensuring the security and encryption of banking data according to PCI DSS standards.
The Provider does not store any banking data on its own servers.
The Subscription price is payable in full and in one installment at the time of order confirmation.
Access to the Services is subject to the effective confirmation of payment by the Client's bank.
In the event of payment failure or rejection by the banking institution, the order will be automatically canceled and no access to the Services will be granted.
The Provider reserves the right to suspend or terminate any subscription in the event of an abusive or fraudulent payment dispute (chargeback).
An electronic invoice will be issued and accessible from the client area.
In accordance with Articles L. 221-18 and following of the Consumer Code, the Client has a period of fourteen (14) calendar days to exercise their right of withdrawal, without having to justify their decision or incur penalties, starting from the day after the conclusion of the contract.
The Luma platform exclusively offers digital content with immediate access, making the waiver of the right of withdrawal mandatory to finalize any subscription.
Without this checkbox checked, the payment cannot be validated.
By checking this box, the Client expressly requests the immediate execution of the contract and immediate access to digital content upon payment confirmation, and expressly acknowledges waiving their right of withdrawal of 14 days, in accordance with Article L. 221-28 12° of the Consumer Code.
No refunds can be requested based on the right of withdrawal.
Any potential refund is at the sole discretion of customer service.
The Client may exercise their right of withdrawal by one of the following three means, without any particular formality:
The Client may use the model withdrawal form included in Annex 1 of these General Terms and Conditions, although this is not mandatory.
The date of acknowledgment of the withdrawal is the date of the request made online (client area or unsubscribe page) or the receipt of the email by the Provider.
A confirmation will be sent to the Client electronically as soon as possible.
In the event of a valid withdrawal, no refund will be granted for any access period already commenced as of the effective date of the withdrawal.
The Client expressly acknowledges and agrees that no partial refund or pro rata temporis can be claimed for the current period.
As an exception, the Provider reserves the discretionary right to grant a commercial gesture in the form of a partial refund, depending on the specific circumstances of each situation and at the sole discretion of customer service.
This option does not constitute an acquired right for the Client and cannot create a precedent enforceable against the Service Provider.
The Subscription is taken out for a fixed duration chosen by the Client at the time of ordering (4, 16, or 28 weeks).
The Subscription takes effect from the confirmation of payment and is automatically renewed upon expiration, for successive periods of the same duration, at the rate in effect at the time of the initial subscription.
The Client may also terminate it at any time, without fees or notice, according to the provisions set forth in Article 9.3.
In accordance with Article L. 215-1 of the Consumer Code, the Service Provider informs the Client, via email at the address provided during registration, about the upcoming renewal of their Subscription, no earlier than three (3) months and no later than one (1) month before the expiration date.
This information will specify the renewal date, duration, and price of the new period.
In the absence of termination by the Client before the due date, the Subscription will be automatically renewed for a new period identical to the initial period, at the same rate.
The corresponding payment is collected on the renewal date using the same payment method used during the initial subscription.
The Client may, however, terminate their Subscription at any time, including during a renewed period, without fees or penalties, according to the provisions set forth in Article 9.3.
Termination takes effect on the date of the request and immediately ends any future charges.
No refunds will be granted for the current period, except for goodwill gestures at the sole discretion of customer service.
The Client may terminate their Subscription at any time, without justification or notice, by one of the following means:
Termination takes effect immediately on the date of the request and ends any future renewals.
No refunds will be granted for the current period, except for goodwill gestures at the sole discretion of customer service.
A confirmation of cancellation is sent to the Client electronically.
The Provider reserves the right to terminate a Client's Subscription immediately, without notice or refund, in the event of: (i) serious or repeated violations of these General Terms and Conditions or Community rules; (ii) abusive, harassing behavior, or infringement of third-party rights within the Community; (iii) fraudulent use or misappropriation of the Services; (iv) provision of incorrect information during subscription.
In case of cancellation for these reasons, the Client will not be entitled to any refund.
On the effective date of the termination or expiration of the Subscription, the Client's Account will be deactivated and all associated data will be deleted in accordance with the Site's privacy policy.
The Client is invited to export any desired personal data before the expiration of their Subscription.
Access to the Services is conditional on the availability of an internet connection, the cost and setup of which remain the sole responsibility of the Client.
The Provider does not guarantee the compatibility of the Services with all devices, browsers, or operating systems.
Clients are advised to use an up-to-date web browser.
The Provider strives to ensure the accessibility of the Site and Services 7 days a week, 24 hours a day.
However, it reserves the right to carry out service interruptions for maintenance, updates, or improvements, making efforts to inform Clients in advance by any appropriate means.
The Provider cannot be held responsible for service interruptions due to external causes (network failures, cyberattacks, force majeure events).
The Client is solely responsible for the security and confidentiality of their login credentials.
He agrees not to share his credentials with third parties and to immediately inform the Provider of any unauthorized use of his Account.
The Client agrees to use the Services in strict compliance with these General Terms and Conditions, applicable legislation, and the rights of third parties.
In this regard, they are particularly prohibited from:
The Client is solely responsible for the content they publish within the Community.
The Provider reserves the right to remove without notice any content that does not comply with its moderation rules.
All elements constituting the Luma platform and its Services — including but not limited to: texts, articles, podcasts, programs, modules, algorithms, data, photographs, illustrations, logos, trademarks, graphical interfaces, software, source code, databases, and know-how — are the exclusive property of the Provider or are licensed to the Provider.
These elements are protected by intellectual property rights, including copyright, database rights, trademark rights, and patent rights.
The Provider grants the Client, personally, a non-exclusive, non-transferable, and non-assignable right, for the duration of the subscribed Subscription and for strictly private use, to access and consult the digital Content.
This license does not grant the Client any rights to reproduce, represent, adapt, modify, translate, distribute, or commercially exploit the digital Content in any form.
By publishing content within the Community, the Client grants the Provider a non-exclusive, free, worldwide license to use, reproduce, and distribute said content as part of the platform's operation.
The Client guarantees that they hold all necessary rights to the content they publish.
The Client acknowledges that the content generated by the virtual coach Elia is produced automatically and is the intellectual property of the Provider.
They do not constitute original works attributable to the Client and cannot be claimed by him.
The Services provided by Luma are personal development and well-being tools for informational and educational purposes.
They do not constitute a medical, psychological, psychiatric, therapeutic, or paramedical consultation in any way.
The Provider cannot be held responsible for decisions made by the Client based on the advice or content provided by the platform, including those provided by Elia.
The Client acknowledges that the results obtained from using the Services depend on their own personal investment, individual situation, and external factors over which the Provider has no control.
No specific results are guaranteed by the Provider.
The Provider's liability cannot be engaged in cases of: (i) indirect, intangible, or consequential damages suffered by the Client; (ii) breaches or negligence attributable to the Client; (iii) inability to access the Services due to a failure of the Client's network operator; (iv) force majeure events as defined in Article 1218 of the Civil Code.
The Provider ensures moderation of exchanges within the Community according to its own rules.
However, their liability cannot be engaged for statements made by members to each other, provided they act promptly to remove any clearly illegal content that is reported to them.
The Client benefits from the following legal warranties, in accordance with the provisions of the Consumer Code:
The Client has a period of two (2) years from the provision of the digital content or digital service to implement the legal warranty of conformity in case of a conformity defect.
For a period of one (1) year from the date of provision, the Client is only required to establish the existence of the non-compliance and not the date of its occurrence.
The legal guarantee of conformity entails the obligation to provide all necessary updates to maintain the conformity of the digital content or digital service.
The legal guarantee of conformity gives the Client the right to have the digital content or digital service brought into conformity without unjustified delay following their request, at no cost and without major inconvenience to them.
The Client can obtain a price reduction by retaining the digital content or digital service, or terminate the contract for a full refund in exchange for waiving the digital content or digital service, if: (1°) the professional refuses to comply; (2°) compliance is unjustifiably delayed; (3°) compliance cannot occur without cost to the consumer; (4°) compliance causes a major inconvenience; (5°) non-compliance persists despite an unsuccessful attempt.
A professional who in bad faith obstructs the implementation of the legal warranty of conformity incurs a civil fine of up to 300,000 euros, which may be increased to 10% of the average annual turnover (Article L. 242-18-1 of the Consumer Code).
The Client benefits from the legal warranty against hidden defects for a period of two (2) years from the discovery of the defect.
This guarantee entitles you to a price reduction if the content is retained, or a full refund upon renunciation of said content.
The Provider collects and processes the Client's personal data in compliance with Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 (GDPR) and Law No. 78-17 of January 6, 1978, as amended, relating to data processing, files, and freedoms.
The privacy policy detailing the purposes of processing, legal bases, recipients, retention periods, and Client rights (right of access, rectification, deletion, limitation, opposition, portability, and to set post-mortem directives) is available on the Site at the Privacy Policy page.
It is an integral part of these General Terms and Conditions.
The Client has the right to file a complaint with the National Commission on Informatics and Liberty (CNIL), the competent French authority for personal data protection.
The customization questionnaire completed by the Client may collect data related to their romantic life, psychological well-being, and personal relationships.
The Client expressly consents to the processing of this data for the purposes of adapting and customizing the Services.
This data will not be transferred to third parties for commercial purposes without the prior express consent of the Client.
The Site uses cookies and other trackers in accordance with the cookie management policy accessible on the Site at the Cookies Policy page.
The Client is invited to consult this policy to understand the purposes of the cookies used and the methods for opposition and configuration.
Continuing to browse the Site after being informed about cookies constitutes acceptance of their placement, under the conditions set out in the cookie policy.
The Provider shall not be held liable for the total or partial non-fulfillment of its contractual obligations if such non-fulfillment is attributable to the occurrence of an event constituting force majeure as defined in Article 1218 of the Civil Code, including natural disasters, epidemics, terrorist acts, large-scale cyberattacks, strikes affecting its essential suppliers, or any government decision making the provision of the Service impossible.
In the event of such an occurrence, the Provider will inform the Client as soon as possible, and the obligations of the Parties will be suspended for the duration of the force majeure.
If force majeure persists beyond thirty (30) days, either Party may terminate the contract by right, without compensation.
In the event of a dispute, the Client is invited to contact the Provider's customer service at the email address mentioned in Article 1 of these terms, in order to attempt to reach an amicable resolution within 30 days.
In accordance with Articles L. 611-1 and following of the Consumer Code, the Client has the right to access a consumer mediator free of charge for the amicable resolution of disputes with the Service Provider.
The Provider has designated the Business Mediator, a public and free mediation service under the auspices of the Ministry of Economy and Finance, whose contact details are as follows:
Business mediator — Ministry of Economy and Finance
Website: https://www.mediateur-des-entreprises.fr
Online submission form: https://www.mediateur-des-entreprises.fr/vous-accompagner/saisir-le-mediateur/
The use of mediation is free for the consumer Client.
The referral to the mediator is only admissible if the Client demonstrates having attempted, beforehand, to resolve their dispute directly with the Provider through a written complaint sent to contact@luma.coach.
The Client may also use the online dispute resolution platform (ODR) established by the European Commission, accessible at: https://ec.europa.eu/consumers/odr/
In the absence of an amicable resolution, any dispute relating to the interpretation, formation, or execution of these General Terms and Conditions will be submitted to the competent French jurisdictions, in accordance with common law rules.
In accordance with Article R. 631-3 of the Consumer Code, the consumer Client may bring the case to the jurisdiction of the place where they resided at the time of the conclusion of the contract or the occurrence of the damage.
These General Terms and Conditions of Sale are governed by French law.
In case of divergence between a translated version of these General Terms and Conditions and the French version, the French version shall prevail.
The nullity of one clause of these GTC does not entail the nullity of the other clauses.
A null clause will be replaced by the legal clause closest to the original intent of the Parties.
The Provider's failure to invoke a clause of these General Terms and Conditions at any given time shall not be interpreted as a definitive waiver of the right to invoke it later.
These Terms of Sale, along with the privacy policy, cookie management policy, and any subscription terms displayed on the Site, constitute the entire agreement between the Parties and cancel and replace any prior agreements, statements, or arrangements, verbal or written, having the same subject.
In accordance with Article 1366 of the Civil Code, the Service Provider's electronic records, including connection logs, transaction logs, and order confirmations, constitute admissible and enforceable evidence against the Client.
The Client may not assign all or part of their rights and obligations under these General Terms and Conditions without the prior written consent of the Provider.
The Provider reserves the right to assign all or part of these terms to any successor or assignee, provided that the Client is informed.
Any notification or communication between the Parties will be made electronically to the email address provided by the Client when creating their Account, or to the customer service email address for communications directed to the Provider.
The Client agrees to maintain a valid email address and to check their inbox regularly.
(To be completed and returned only if the Client wishes to withdraw from the contract, without having exercised their right to access the Services and without having checked the box to waive the right of withdrawal)
To the attention of APPFACTORY, 66 Avenue des Champs-Élysées, 75008 Paris, France, contact@luma.coach:
I/We (*) hereby notify you of my/our (*) withdrawal from the contract concerning the service provision below:
— Ordered on (*) / received on (*) : …
— Name of the consumer(s): …
— Address of the consumer(s): …
— Email address used during the order: …
— Order number: …
Signature of the consumer(s) (only in case of notification of this form on paper):
Date: …
(*) Cross out the unnecessary mention.
— End of the General Terms and Conditions of Sale —
LUMA — Version of April 13, 2026
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Love & happiness start with you
Offered
12,90 € /months
Modules in articles
Virtual coach Elia
Discussion spaces
Monthly progress report
Personal progress tracking
Daily Glow-Up routine
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